Services
Who are you?
If you’re someone who is disillusioned with pay-per-click and soul-less marketing, or sees their business and their community as a partnership, you’ll be glad you’ve found Clarity. Our values are all built around ‘the customer as a person’ – just like yours.
What’s the Return on Investment (ROI)?
We could phase you with numbers but, instead, let’s re-frame the question into something only you can answer:
How much money will you save by not making or repeating the same mistakes?
By not building the wrong product?
Or by asking your customers before you make a big business decision?
Starting a Partnership Growth Cycle
Clarity’s services work together to give you insights about your current web content, combines that with insights from your customers to provide you with authentic marketing content. Each cycle improves how you communicate and stronger engagement with your customers.
Interview Insights > Authentic Marketing > Build Reputation > Growth
Made with Visme
Customer Insight Interviews
“The customer tells us how to stay in business – best that we listen” – Pamela Nelson
GROW YOUR MOST VALUED CUSTOMER ACCOUNTS
How does it work?
Direct to Consumer.
5 customer interview in one calendar month. You provide the contacts of the customers or clients. Clarity arranges the interviews and provides a report with 5 actionable insights for each interview.
- 5 valued customers
- 5 customers whose accounts have potential
- 5 lapsed customers
- Customise your own campaign
How do I choose the right customers?
Your customers want to help you. Choose customers that have already proved they want your business to succeed. Look for …
- Enthusiasm – engaging with your social media
- Discerning -choosing you over your competitors
- Loyal – giving you repeat custom
- Expressive – recommending you to others
How about my customers’ data?
Contact information is transferred using Blip which does not involve any online storage. Everything is stored on encrypted devices and not on the cloud.
Anyone can choose to remain anonymous and the report will not name them or attribute them for any quotes. We will use a cartoon rather than a photograph.
Clarity will always do everything in its power to be dependable, ethical, and transparent in its dealings with you and your customers.
How do I ask them to take part?
Part of our service is a short meeting to talk about questions you’d like to add to the interview. Clarity will provide a B2C leaflet and/or FAQs for B2B clients.
Once they are happy, pass their details over to us (using Blip) and I will arrange the interviews.
Staff and Client Interviews
“The purpose of a business is to create a customer who creates customers.” – Shiv Singh
BUILD TRUST AND REPUTATION
How does it work?
Business to Business.
5 established clients (or one large client) referred by you.
Clarity arranges the interviews and provides a report with 5 actionable insights for each interview.
- 5 valued clients
- 1 large client; 5 staff with different perspectives
- 5 of your own staff
Website Audits
“Your website is the window of your business” – Jay Conrad Levinson
SELL MORE THROUGH YOUR WEBSITE
How does it work?
Your website should be funnelling customer to engage, promote and buy from you.
We’ll ask what you want your website to achieve, then review it and provide a report with up to 30 practical tips to make it work. Not just SEO – this is the whole package.
- SEO (how customers find you online)
- Persusasion (how browsing converts to action)
- Content (how you build reputation)
- UX (how you improve visitor experience)
- Accessibility (how you include everyone)
Content Creation
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
DRIVE MORE CUSTOMERS TO YOUR WEBSITE
How does it work?
Use snips and images from your customers for authentic marketing.
Long-form blogging using keywords customers builds reputation and is proven to attract SEO and AI Chatbot attention.
Research-based polishing of your homepage, website or other content.