“Listen to be Heard”
Stop assuming what your customers want. Start hearing the truth that drives better decisions, stronger messaging, and word‑of‑mouth growth…
Find Clarity through Customer Insights.
Clarity interviews your customers to find out what they really think of you.
Based in Hackney, East London
Clapton, Clissold, Dalston, Hackney, Hackney Wick, Homerton, Hoxton, Stamford Hill
- Confidence in business decisions
- Relief from guesswork
- Successful realignment
- Better targeting
- Less waste
- Stronger messaging
- Decisions grounded in customer truth
- Boost word-of-mouth growth
- Early idea testing
Free 30-minute Customer Clarity Audit
FAQs
What is a Customer Insight Partner?
We all know the best possible marketing is word-of-mouth recommendation.
Your customers are the lifeblood of your business. Maybe they’re not always right – but their opinion matters. Clarity uses proven qualitative interviewing techniques to give you real insights.
By giving your customers quality time, you can inspire them to spread the word and recommend you. At the same time, you’ll find out …
- How they experience your brand
- What makes them loyal to you
- Their opinions of your competitors
- Who and what influences their buying decisions
- What they think of your ideas to grow
- What other products/services they’re interested in
Couldn’t I just talk to my customers myself?
Yes, but Clarity will uncover more insights for you in less time. How?
Qualitative interviewing skills can unlock what customers are thinking but wouldn’t say out loud. Clarity’s interviews are not surveys (1 – 5, yes/no). They use broad, neutral questions and they’re especially effective when they’re face to face.
You might ask: ‘What do you like about what we do?’ It’s an innocent enough question but we would never ask this. Why? First, it implies they do like something but, more importantly, it stops them giving you negative feedback. The result? You miss out on the gems – the specific areas for improvement.
Does customer account marketing work?
McKinsey (management consultants): “Word-of-mouth influences about 20%-50% of our buying decisions”.
Twilio (cloud communications): “When engagement aligns with their preferences, 45% of customers make repeat purchases and 43% recommend brands to family and friends. Personalization turns one-time buyers into loyal advocates, driving revenue and lasting brand affinity”.
BrandKeys (research consultancy): “An increase in loyalty of 5% can increase lifetime profits per customer by as much as 86%.”
Find Clarity – New Business
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